February 2005              return to the newsletter contents page

Advanced Inside Sales CD Now Available

Advanced Inside Sales, a self-study CD-based training program, is now available to SEDA members at a cost of $99 per disc.  The three courses on the CD — Pricing, The Complex Sale, and Quantifiable Value-Added Selling — deal with subjects more generally associated with outside sales; however, they use tactics that inside sales or a team of inside/outside salespeople can use to increase the company’s selling effectiveness.

The CD course will provide a start for distributors who want to make their inside sales force a more aggressive part of their selling system.  But these courses — as well as the whole attempt at building new skills — is

just one of the challenges facing distribution management.  Until we also deal with the compensation, measurement, and management issues, we’ll never have inside sales with the emphasis on sales.  To order the disc, complete the order form and return to SEDA Headquarters with payment.  Each CD also comes with a Manager’s Guide to assist you in effectively using the CD in your company.